The NFL kicked off the 2011-2012 season announcing two major long-term deals that will keep the highly rated Monday Night Football through to 2021 on ESPN, and a lucrative 10-year deal with Pepsi. The combined value of these deals is $17.5 billion, and the NFL stands to reap revenues of more than $9.5 billion this season alone, a stark contrast to the UEFA Champions league, which pales in comparison. With revenue just over the billion dollar mark at $1.097 billion, many reason that the ECA and UEFA should consider that perhaps the NFL is simply more exciting than the Champions league and think long and hard on how they can upgrade the league to be more appealing to fans and of course more profitable.
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